EMMi Create is a powerful tool for creating visual content without graphic design skills or training. With EMMi Create, users can create their own material for e.g. office digital displays, social media and brochures whenever the need arises. EMMi Create is fully integrated with EMMi Digital Asset Management. We asked Product Specialist Pyry Kunnas what the new feature includes.
What can you do with EMMi Create?
EMMi Create is a set of dynamic templates designed to reflect your brand identity, with textual content and graphic elements that can be customised by users.
“The service allows users to create their own materials for advertising, social media or internal communications, for example – in line with their company’s own brand colours and style guidelines,” Pyry explains.
Key features of the service include:
- Easy-to-use editing tools: the intuitive user interface allows you to edit colours, fonts, logos and images according to your organisation’s brand guidelines.
- Preset brand templates: branded customisable templates ensure that every piece of content created with the editor is in line with the visual identity of your organisation.
- Ready-made graphic elements: integration with EMMi Digital Asset Management enables easy management of the images, icons and graphics used in the editor.
- Utilisation of metadata: thanks to EMMi Digital Asset Management integration, you can use the metadata of assets stored in EMMi, such as price and product information, in EMMi Create templates automatically.
“Material created with EMMi Create can be uploaded from the editor back into EMMi Digital Asset Management or downloaded to the user’s computer. The online service is available whenever the need to create arises,” says Pyry and adds:
“A key feature that makes the service easier to use is that you can limit which templates can be edited. Hiding unnecessary editing functions in the editor ensures that the end user is not overwhelmed by the available options. A template can be very simple, have a standard size and be locked in terms of graphic elements. However, when needed, the service also allows for more dynamic editing in terms of material size and elements, for example.”
Customisable templates make everyday life easier
According to Pyry, customisable templates provide many benefits for organisations:
- Save time and resources: being able to easily produce more straightforward digital assets with the editor allows your professional designers to focus their efforts on more demanding projects.
- Faster response and more flexibility: produce marketing materials, signage or social media content exactly when you need them, without having to wait for designer resources to become available.
- Improve brand consistency: materials produced with your own templates are always consistent with your company’s brand, regardless of who in your organisation produces them.
“It’s also easy to use. As mentioned before, you don’t need any graphic design skills to use this tool,” Pyry sums up.
Who is EMMi Create for?
The service benefits all organisations where communications and marketing tasks are decentralised. Especially in larger organisations where local marketing campaigns are handled independently by regional actors or teams, customisable templates improve the efficiency and consistency of communications.
“EMMi Create is suitable for any organisation that wants to produce more high-quality visual material in a more flexible and resource-efficient way,” says Pyry.
Agile and easy visual communication
EMMi Create is an excellent example of how EMMi Digital Asset Management adapts to a wide range of needs.
“Expanding EMMi Digital Asset Management with the EMMi Create editor can make your everyday operations easier and increase creativity at every level of your organisation. It’s not only effective, but also inspiring to see how effortlessly EMMi Create can be used to create visually impactful content that supports a company’s communications and brand in every situation,” Pyry concludes.
Watch a recording of our webinar on the new features of EMMi Digital Asset Management, in which we also take a closer look at EMMi Create!
